The concept behind this design is to explore and capture scenes from the spring fair ground. Since Browns is fond of its fresh, airy, and light spirit,  the scenes chosen focused on resembling those qualities. The scenes are captured during the different times of day, creating a storyline of the various activities occurring in a spring fair ground. To emphasize that sequence, a spectrum of butterflies is introduced that flows continuously through the shop fronts and represents the flow and movement through the fair ground. The color spectrum identifies the colors of spring and its observable continuity integrates all the shop windows giving a more holistic image of the store.